Flip Sasser A Baltimore almost-native, Flip is Head of Product at OrderUp where he focuses on translating transforming problems in delivery and customer experience into awesome software. He also has a family and a dog and a VW TDI he may have to return.

When you need a product team (and, incidentally, what it should do) The need for a product team usually becomes clear only after it's been met - which kinda sounds like business as usual at a startup. BUT, a growing company that waits too long is missing important opportunities to move their offering to the next level. This talk will introduce you to the idea of Separation of Product & Technology and discuss when and why it should happen for your startup. If you dream of a world where the customers' needs are always met and your engineers get enough sleep at night, this talk is for you. If you have no idea what I'm talking about, you should still attend for the Office Space references.