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Future of Digital Marketing

Thursday, September 18

The Future of Digital Marketing Event is an afternoon focused on digital trends that marketers, agencies, content producers, and startups need to know. Local thought leaders will walk us through marketing challenges—and how to solve them.

Hear talks on:

  • Gamifying content
  • iBeacons
  • The Integrated Customer Experience
  • Mobile Advertising
  • Search Marketing and Pay Per Click Advertising
  • Programatic Buying
  • Augmented Reality
  • Video Marketing
  • …and more


1:30 | Doors Open

2:00 | Opening remarks from Nancy Proctor, Baltimore Museum of Art and Christopher Wink,

2:10 | Introductory discussion

2:30 | Case Studies

  • 2:30 - 2:50: The integrated customer experience by Lindsay McGettigan of R2i
  • 2:50 -3:05: Applications of Mobile Data with Brendan Auvil Millennial Media
  • 3:05 - 3:20: ​Search Marketing and Pay Per Click Advertising with Sterling C. McKinley of McKinley Media Group
  • 3:20 - 3:35: Programmatic buying – using data for better advertising by Christine Pierpoint of IMRE and 5Loom

3:45 | Sweet break with treats from Kinderhook 4:15 | Case Studies Continue

  • 4:15 - 4:30: iBeacons by Shervonne Cherry of Mindgrub
  • 4:30 - 4:45: Social strategy and content marketing with Chris Jeffrey of OrderUp
  • 4:45 - 5:00: Gamify your marketing with Andrew Schuster of NewsUp

5:00 | Big Idea Talks

  • Mike Reider, Chief Of Media Innovation at Innovative Consultants LLC
  • Dr. Elliot King, Professor at Loyola University
  • Justin Jones, Founder & Creative Director of KDG Advertising

5:15 | Closing roundtable: Putting the pieces together to build a brand strategy.

  • Panelists Include: Melanie Curtin of OpiaTalk, Will Davis of Right Source Michelle Boardman of the Baltimore Museum of Art and Jessica Watson of JWatson Creative. Moderated by Daniel Waldman.

5:55 | Conclusion, Thank You


  • Marketers who wish they had more tech experience, trying to figure out what’s new in the space
  • Marketing/PR professional who develop strategy
  • Person handling content marketing initiatives
  • Curators of valuable, relevant, compelling content
  • People looking to tap into one or multiple channels to attract and retain customers
  • People seeking content for sites, mobile platform, or corporate magazines
  • Active online marketers/advertisers
  • Those looking to better manage their online presence
  • Those looking for fresh insights & free consulting
  • Those looking to network with fellow marketers


  • How to work through various marketing challenges via trends in digital marketing
  • How to piece together current trends in digital marketing to build a digital strategy
  • How local thought & industry leaders worked through challenges their companies/clients faced. Get an insider perspective on marketing problems—from the marketers who worked to solve them.

Media Track Presented By

400x400 (1)

Media Track Supported By




Baltimore Museum of Art, Woodward Gallery
10 Art Museum Dr


  • Lindsay McGettigan

    Lindsay McGettigan

    As r2i’s Director of Marketing Strategy & Insights, Lindsay provides senior leadership on digital marketing strategy development for enterprise level accounts and oversees the execution of strategic plans for various multi-channel digital marketing accounts. Drawing on 10 years of experience in social media marketing, search marketing, display advertising, strategy and analytics, Lindsay serves as connective tissue between r2i’s Strategy, Analytics, Search, and Account teams to ensure that the appropriate digital tactics are being employed to meet client’s business goals at every stage of the customer lifecycle journey. Lindsay received a B.A. from University of Virginia and an MBA from the University of Maryland’s Robert H. Smith School of Business. Outside of work, Lindsay serves as the Social Chair of the UVA Club of Maryland and prides herself on being a Baltimore foodie enthusiast and Ravens fanatic.

  • Chris Jeffrey

    Chris Jeffrey

    As co-founder and CEO of OrderUp, Chris drives the growth, vision and strategy of the company, while overseeing the technological innovation that makes OrderUp one of the fastest growing online and mobile food ordering and delivery services in the country. Prior to founding OrderUp, Chris attended Pennsylvania State University, where he handled sales and marketing for LionMenus, his first foray into the online ordering business. Chris is an acting board member for Penn State Outreach and Online Education, and enjoys snow skiing, traveling, and triathlon in his spare time.

  • Shervonne Cherry

    Shervonne Cherry

    Shervonne Cherry is a Creative & Social Strategy Lead for Mindgrub, a Technology Innovation Agency that fuses technology with user-centric design. Her recent projects include design for wearable technology applications and developing client strategy around interactive triggering technologies such as iBeacon. Shervonne has worked in the government, educational and private sectors for over 10 years providing creative strategy, social media marketing and mobile application design. She has a passion for design & technology and is actively involved in the Baltimore technology community as a co-organizer for the Baltimore Washington Tech Meetup and evangelist for diversity in technology. Shervonne holds a BS in Visual Communication Design from Stevenson University.

  • Andrew Schuster

    Andrew Schuster

    Andrew is the co-founder and CEO of, the current events quiz game. Andrew has an extensive background in advertising, publishing and brand development with a core focus on melding information with entertainment. After attending the Pearly Issac Reed School of Journalism at West Virginia University, Andrew co-founded and served as Publisher of ChangeUp Magazine, an online magazine and city guide focused on budget lifestyle and culture for Millennials with editions in Baltimore, DC, Philadelphia and NYC. Andrew has also worked at the Baltimore Sun and was the Vice President of Business Development for Tivilon, a digital marketing agency.

  • Daniel Waldman

    Daniel Waldman

    Daniel Waldman is an accomplished public relations and digital marketing specialist with more than ten years of experience working with organizations big and small to develop and execute their communications programs. He began his career as an editor at, where he quickly discovered an interest in online communications. In late 2009, he recognized the need for an agency that provides more nimble, efficient and cost-effective services, leading him to found Evolve Communications.

  • Jessica Watson

    Jessica Watson

    Jessica Watson is the CEO/Creative Director of JWatson Creative, a savvy design studio that helps ambitious brands transform where they are into where they want to be. In 2013, she spent the entire year operating the business remotely while living in different cities across the country. She is also a manager for B'More Creatives , a networking and support group for women in the creative profession. Watson has been recognized in BBJ, Baltimore Magazine and the Baltimore Sun, most recently for spearheading the global initiative: 28 Days of Kindness. When she's not saving the world one design at a time, you'll most likely find her in a kayak, on a trail, or in search of her next adventure.

  • Melanie Curtin

    Melanie Curtin

    Melanie holds a BA and MA in Communication from Stanford University and is an experienced brand and marketing expert. Before coming to OpiaTalk, she was a Community Manager at Uber. Her strengths include creating viral content for content marketing and crafting an incisive yet appealing core message for OpiaTalk.

  • Will Davis

    Will Davis

    Will Davis, a managing partner and the chief marketing technology officer at Right Source, spearheads the intersection of marketing strategy, consulting, execution and technology for our clients. Will focuses first on business objectives, and then on how clients can leverage marketing and technology to deliver against those objectives

  • Sterling McKinley

    Sterling McKinley

    I'm a Digital Strategist at Mckinley Media, a Online Marketing Agency. I’m passionate about helping my clients find new customers by using online marketing and mentoring startups as an Entrepreneur in Residence at the University of Baltimore. My relatable plain english approach to online marketing has helped thousands of businesses better understand and use the Internet. I use my experiences and love of public speaking to teach marketing workshops for the SBA, SCORE, Maryland State Bar, numerous corporations & universities. In addition, I blog for several websites and I’m a contributor for the Baltimore Business Journal. I hold a Bachelor of Science in Communications & Public Relations from Morgan State University.

  • Christine Pierpoint

    Christine Pierpoint

    For the past 20 years, Christine has been at the intersection of communications and technology and has lead strategy for countless campaigns that span web, social and mobile channels. As new technologies emerge and consumer behaviors evolve, Christine works with brands to ensure they achieve measurable success across the digital landscape. At 5Loom, she manages a team of more than 30 social, digital and creative experts to develop integrated campaigns for brands like John Deere, Target, Power Bar and L’Oreal.

  • Brendan Auvil

    Brendan Auvil

    Brendan Auvil is the Senior Director of Global Monetization Solutions (GMS) at Millennial Media. In his role, Brendan leads account management and acquisition efforts for GMS, and focuses on managing relationships with Millennial Media’s premium developer and publisher partners. His responsibilities also include consulting with partners on best practices for monetizing their mobile inventory. Over the past five years, Brendan has worked to cultivate strategic partnerships and grow Millennial Media’s publisher base of tens of thousands of sites and applications.

  • Justin Jones

    Justin Jones

    Justin Jones is the Founder and Creative Director of KDG Advertising, a brand strategy and advertising agency with a focus on providing creative strategies, solutions and advertising services that are unique to each company’s brand and mission. Specializing in communication, brand design and promotion, Justin has worked and consulted on brands personally for organizations such as: Coca Cola, D.C. Government, Wesley College, Phi Beta Sigma Fraternity, Inc and The Creig Northrop Team of Long & Foster Real Estate Inc. Justin has spoken at John Hopkins University & Howard County Public Schools ranging on topics from brand management to advertising in the modern age.

  • Michael Reider

    Michael Reider

    Mike is the Chief of Media Innovation with Innovative Consultants LLC. As the CMI of an international technology consulting firm, Mike pulls from more then a decade of video experience to help businesses understand media strategies & implementation. Having worked on the million dollar commercial to basic Vlog, he has seen it all. Mike also is part of Sheffield Institute for the Recording Arts’s advisory board. Helping shape the minds of future media specialists. Mike has set out to blur the lines between video & web for business. By bring video to the middle markets and helping companies create consumable media.

  • Dr. Elliot King

    Dr. Elliot King

    Elliot King is professor and chair of the Department of Communication at Loyola University Maryland, where he is a founder of a M.A. program in Emerging Media. He has written six books and hundreds of articles about new technologies including Free for All: The Internet’s Transformation of Journalism and Best Practices in Online Program Development, one of the first deep dives into online education. He is also the founder of the Media History Exchange, a social network and archive for media historians and chair of the Joint Journalism and Communication History Conference, an annual interdisciplinary conference for people studying media and communication history. He is currently writing a book about thought leadership in the age of social media. Follow him on Twitter @elliotkingphd. He blogs at