As r2i’s Director of Marketing Strategy & Insights, Lindsay provides senior leadership on digital marketing strategy development for enterprise level accounts and oversees the execution of strategic plans for various multi-channel digital marketing accounts. Drawing on 10 years of experience in social media marketing, search marketing, display advertising, strategy and analytics, Lindsay serves as connective tissue between r2i’s Strategy, Analytics, Search, and Account teams to ensure that the appropriate digital tactics are being employed to meet client’s business goals at every stage of the customer lifecycle journey. Lindsay received a B.A. from University of Virginia and an MBA from the University of Maryland’s Robert H. Smith School of Business. Outside of work, Lindsay serves as the Social Chair of the UVA Club of Maryland and prides herself on being a Baltimore foodie enthusiast and Ravens fanatic.