Speakers

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  Sterling McKinley

  I'm a Digital Strategist at Mckinley Media, a Online Marketing Agency. I’m passionate about helping my clients find new customers by using online marketing and mentoring startups as an Entrepreneur in Residence at the University of Baltimore. My relatable plain english approach to online marketing has helped thousands of businesses better understand and use the Internet. I use my experiences and love of public speaking to teach marketing workshops for the SBA, SCORE, Maryland State Bar, numerous corporations & universities. In addition, I blog for several websites and I’m a contributor for the Baltimore Business Journal. I hold a Bachelor of Science in Communications & Public Relations from Morgan State University.

  @Sterlingmckinle
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  Lindsay McGettigan

  As r2i’s Director of Marketing Strategy & Insights, Lindsay provides senior leadership on digital marketing strategy development for enterprise level accounts and oversees the execution of strategic plans for various multi-channel digital marketing accounts. Drawing on 10 years of experience in social media marketing, search marketing, display advertising, strategy and analytics, Lindsay serves as connective tissue between r2i’s Strategy, Analytics, Search, and Account teams to ensure that the appropriate digital tactics are being employed to meet client’s business goals at every stage of the customer lifecycle journey. Lindsay received a B.A. from University of Virginia and an MBA from the University of Maryland’s Robert H. Smith School of Business. Outside of work, Lindsay serves as the Social Chair of the UVA Club of Maryland and prides herself on being a Baltimore foodie enthusiast and Ravens fanatic.

  @lindsaymcget
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  Daniel Waldman

  Daniel Waldman is an accomplished public relations and digital marketing specialist with more than ten years of experience working with organizations big and small to develop and execute their communications programs. He began his career as an editor at Poetry.com, where he quickly discovered an interest in online communications. In late 2009, he recognized the need for an agency that provides more nimble, efficient and cost-effective services, leading him to found Evolve Communications.

  @danieldubya
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  Jessica Watson

  Jessica Watson is the CEO/Creative Director of JWatson Creative, a savvy design studio that helps ambitious brands transform where they are into where they want to be. In 2013, she spent the entire year operating the business remotely while living in different cities across the country. She is also a manager for B'More Creatives , a networking and support group for women in the creative profession. Watson has been recognized in BBJ, Baltimore Magazine and the Baltimore Sun, most recently for spearheading the global initiative: 28 Days of Kindness. When she's not saving the world one design at a time, you'll most likely find her in a kayak, on a trail, or in search of her next adventure.

  @jwatsoncreative
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  Joe Olson

  Joe received a Bachelor of Science in Mechanical Engineering from Michigan State University in 2004, moving on to earn a Master of Science in Rehabilitation Science and Technology from the University of Pittsburgh in 2007. In Pittsburgh he worked as a graduate student at the Human Engineering Research Laboratories under the direction of Rory Cooper, where he earned the skills needed to actually build what he only could draw and imagine before. In time, Joe received an offer as a facilities engineer in Maryland.