Baltimore Innovation Week 2014

#biw14 –
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Media Track Day

Thursday, September 18
12:30–5pm

Marketing, media and public relations have changed dramatically in the digital age. Hear from leading experts who are not only responding to the change but helping to shape it.

Media Track Presented By

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Media Track Supported By

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Track Day Events

  • Future of Digital Marketing

    Digital trends that marketers, agencies, content producers, and startups need to know.

    Thursday, September 18, 1:30pm–6:00pm

  • Ignite Baltimore

    Five minutes, 20 slides. What would you say? At every Ignite Baltimore, 16 artists, technologists, thinkers, and personalities take the stage to answer this challenge.

    Thursday, September 18, 6:00pm–9:00pm

Speakers

  • Will Davis

    Will Davis

    Will Davis, a managing partner and the chief marketing technology officer at Right Source, spearheads the intersection of marketing strategy, consulting, execution and technology for our clients. Will focuses first on business objectives, and then on how clients can leverage marketing and technology to deliver against those objectives

  • Jessica Watson

    Jessica Watson

    Jessica Watson is the CEO/Creative Director of JWatson Creative, a savvy design studio that helps ambitious brands transform where they are into where they want to be. In 2013, she spent the entire year operating the business remotely while living in different cities across the country. She is also a manager for B'More Creatives , a networking and support group for women in the creative profession. Watson has been recognized in BBJ, Baltimore Magazine and the Baltimore Sun, most recently for spearheading the global initiative: 28 Days of Kindness. When she's not saving the world one design at a time, you'll most likely find her in a kayak, on a trail, or in search of her next adventure.

  • Monica Lopez-Gonzalez

    Monica Lopez-Gonzalez

    I'm a trilingual English-Spanish-French speaking Cineaste, Cognitive Scientist, Dramatist, Educator, and Entrepreneur with a PhD in Cognitive Science from Johns Hopkins University interested in the cognitive relationships between creative artistic, emotional, musical, and linguistic behavior. My work lies at the intersection of Art and Science to better understand and unleash our creative thinking and making capacities as human beings.

  • Sterling McKinley

    Sterling McKinley

    I'm a Digital Strategist at Mckinley Media, a Online Marketing Agency. I’m passionate about helping my clients find new customers by using online marketing and mentoring startups as an Entrepreneur in Residence at the University of Baltimore. My relatable plain english approach to online marketing has helped thousands of businesses better understand and use the Internet. I use my experiences and love of public speaking to teach marketing workshops for the SBA, SCORE, Maryland State Bar, numerous corporations & universities. In addition, I blog for several websites and I’m a contributor for the Baltimore Business Journal. I hold a Bachelor of Science in Communications & Public Relations from Morgan State University.

  • Chris Jeffrey

    Chris Jeffrey

    As co-founder and CEO of OrderUp, Chris drives the growth, vision and strategy of the company, while overseeing the technological innovation that makes OrderUp one of the fastest growing online and mobile food ordering and delivery services in the country. Prior to founding OrderUp, Chris attended Pennsylvania State University, where he handled sales and marketing for LionMenus, his first foray into the online ordering business. Chris is an acting board member for Penn State Outreach and Online Education, and enjoys snow skiing, traveling, and triathlon in his spare time.