Baltimore Innovation Week 2014

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Media Track Day

Thursday, September 18
12:30–5pm

Marketing, media and public relations have changed dramatically in the digital age. Hear from leading experts who are not only responding to the change but helping to shape it.

Media Track Presented By

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Media Track Supported By

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Track Day Events

  • Future of Digital Marketing

    Digital trends that marketers, agencies, content producers, and startups need to know.

    Thursday, September 18, 1:30pm–6:00pm

  • Ignite Baltimore

    Five minutes, 20 slides. What would you say? At every Ignite Baltimore, 16 artists, technologists, thinkers, and personalities take the stage to answer this challenge.

    Thursday, September 18, 6:00pm–9:00pm

Speakers

  • Chris Jeffrey

    Chris Jeffrey

    As co-founder and CEO of OrderUp, Chris drives the growth, vision and strategy of the company, while overseeing the technological innovation that makes OrderUp one of the fastest growing online and mobile food ordering and delivery services in the country. Prior to founding OrderUp, Chris attended Pennsylvania State University, where he handled sales and marketing for LionMenus, his first foray into the online ordering business. Chris is an acting board member for Penn State Outreach and Online Education, and enjoys snow skiing, traveling, and triathlon in his spare time.

  • Daniel Waldman

    Daniel Waldman

    Daniel Waldman is an accomplished public relations and digital marketing specialist with more than ten years of experience working with organizations big and small to develop and execute their communications programs. He began his career as an editor at Poetry.com, where he quickly discovered an interest in online communications. In late 2009, he recognized the need for an agency that provides more nimble, efficient and cost-effective services, leading him to found Evolve Communications.

  • Joe Olson

    Joe Olson

    Joe received a Bachelor of Science in Mechanical Engineering from Michigan State University in 2004, moving on to earn a Master of Science in Rehabilitation Science and Technology from the University of Pittsburgh in 2007. In Pittsburgh he worked as a graduate student at the Human Engineering Research Laboratories under the direction of Rory Cooper, where he earned the skills needed to actually build what he only could draw and imagine before. In time, Joe received an offer as a facilities engineer in Maryland.

  • Sterling McKinley

    Sterling McKinley

    I'm a Digital Strategist at Mckinley Media, a Online Marketing Agency. I’m passionate about helping my clients find new customers by using online marketing and mentoring startups as an Entrepreneur in Residence at the University of Baltimore. My relatable plain english approach to online marketing has helped thousands of businesses better understand and use the Internet. I use my experiences and love of public speaking to teach marketing workshops for the SBA, SCORE, Maryland State Bar, numerous corporations & universities. In addition, I blog for several websites and I’m a contributor for the Baltimore Business Journal. I hold a Bachelor of Science in Communications & Public Relations from Morgan State University.

  • Andrew Schuster

    Andrew Schuster

    Andrew is the co-founder and CEO of NewsUp.me, the current events quiz game. Andrew has an extensive background in advertising, publishing and brand development with a core focus on melding information with entertainment. After attending the Pearly Issac Reed School of Journalism at West Virginia University, Andrew co-founded and served as Publisher of ChangeUp Magazine, an online magazine and city guide focused on budget lifestyle and culture for Millennials with editions in Baltimore, DC, Philadelphia and NYC. Andrew has also worked at the Baltimore Sun and was the Vice President of Business Development for Tivilon, a digital marketing agency.