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Media Track Day

Thursday, September 18
12:30–5pm

Marketing, media and public relations have changed dramatically in the digital age. Hear from leading experts who are not only responding to the change but helping to shape it.

Media Track Presented By

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Media Track Supported By

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Track Day Events

  • Future of Digital Marketing

    Digital trends that marketers, agencies, content producers, and startups need to know.

    Thursday, September 18, 1:30pm–6:00pm
  • Ignite Baltimore

    Five minutes, 20 slides. What would you say? At every Ignite Baltimore, 16 artists, technologists, thinkers, and personalities take the stage to answer this challenge.

    Thursday, September 18, 6:00pm–9:00pm

Speakers

  • Sarah Prager

    Sarah Prager

    Sarah Prager loves communication in all forms. She studies foreign languages, the way people share information online, and how social movements communicate with the masses. She is fascinated by the way information travels between individuals, countries, and organizations. Sarah helps non-profits and entrepreneurs communicate successfully with their audiences online. Giving the most effective voice possible to their messages is what gets her up in the morning.

  • Chris Jeffrey

    Chris Jeffrey

    As co-founder and CEO of OrderUp, Chris drives the growth, vision and strategy of the company, while overseeing the technological innovation that makes OrderUp one of the fastest growing online and mobile food ordering and delivery services in the country. Prior to founding OrderUp, Chris attended Pennsylvania State University, where he handled sales and marketing for LionMenus, his first foray into the online ordering business. Chris is an acting board member for Penn State Outreach and Online Education, and enjoys snow skiing, traveling, and triathlon in his spare time.

  • Christine Pierpoint

    Christine Pierpoint

    For the past 20 years, Christine has been at the intersection of communications and technology and has lead strategy for countless campaigns that span web, social and mobile channels. As new technologies emerge and consumer behaviors evolve, Christine works with brands to ensure they achieve measurable success across the digital landscape. At 5Loom, she manages a team of more than 30 social, digital and creative experts to develop integrated campaigns for brands like John Deere, Target, Power Bar and L’Oreal.

  • Lindsay McGettigan

    Lindsay McGettigan

    As r2i’s Director of Marketing Strategy & Insights, Lindsay provides senior leadership on digital marketing strategy development for enterprise level accounts and oversees the execution of strategic plans for various multi-channel digital marketing accounts. Drawing on 10 years of experience in social media marketing, search marketing, display advertising, strategy and analytics, Lindsay serves as connective tissue between r2i’s Strategy, Analytics, Search, and Account teams to ensure that the appropriate digital tactics are being employed to meet client’s business goals at every stage of the customer lifecycle journey. Lindsay received a B.A. from University of Virginia and an MBA from the University of Maryland’s Robert H. Smith School of Business. Outside of work, Lindsay serves as the Social Chair of the UVA Club of Maryland and prides herself on being a Baltimore foodie enthusiast and Ravens fanatic.

  • Shervonne Cherry

    Shervonne Cherry

    Shervonne Cherry is a Creative & Social Strategy Lead for Mindgrub, a Technology Innovation Agency that fuses technology with user-centric design. Her recent projects include design for wearable technology applications and developing client strategy around interactive triggering technologies such as iBeacon. Shervonne has worked in the government, educational and private sectors for over 10 years providing creative strategy, social media marketing and mobile application design. She has a passion for design & technology and is actively involved in the Baltimore technology community as a co-organizer for the Baltimore Washington Tech Meetup and evangelist for diversity in technology. Shervonne holds a BS in Visual Communication Design from Stevenson University.